Digital Marketing Certificate: Elevate Your Marketing Skills
The Digital Marketing certificate introduces students to the skills needed for success in the digital marketing field. Students will work on various simulations, create ads and monitor/interpret results. The digital marketing curriculum will include pay-per-click (PPC), search engine optimization (SEO), web development and email marketing.
As an added perk, once you apply for a certificate, you are accepted into Ashland University's MBA program and can continue taking courses toward your MBA degree.
Required Courses
| Digital Marketing Certificate | Credit Hours | Prerequisites |
|---|---|---|
| MBAF 500E or equivalent | 3 | None |
| MBA 507 Marketing Management | 3 | MBAF 500E or equivalent |
| MBA 525 Digital Marketing | 3 | MBA 507 |
| MBA 526 Social Media Marketing | 3 | MBA 525 |
| MBA 527 Mobile Marketing | 3 | MBA 526 |
Credit for Prior Learning
Have you already earned credentials in your field of study? Credit for prior learning allows students to earn credit for previously earned, industry-recognized credentials, providing students with up to 9 credits toward their graduate business degree.
Grow Your Career with an Ashland Graduate Business Certificate
Whether you are a new student looking to start graduate coursework with a micro-credential or an MBA alumnus looking to enhance your marketability, a graduate business certificate is a great addition to your academic and professional development.
-
Pursue a standalone certificate or integrate it into a full MBA degree.
-
If you already have an MBA degree, a certificate program provides in-depth coursework in a specific business content area.
-
If you’re interested in completing professional development or continuing education hours, completing a certificate program is a short-term goal with immediate ROI.
Expert Faculty
You’ll learn from world-renowned faculty. Seventy percent of our full-time faculty have doctoral degrees. They also have an average of 17.5 years of service at AU and they lead more than 11 different student organizations.
They are members in 25 different professional organizations, from the American Marketing Association to the Midwest Economics Association and everything in between!
Our faculty have earned a variety of specialized certifications, such as Econometrics (NABE) and Certified Public Accountant.
Career Support
The university offers placement support, internships and career-oriented services to students who complete a graduate business certificate through the Career Center for Life Calling.
